In the last part of this series - Long Island Homebuyers ~ Buyer Representation - we started to address some concerns that Long Island homebuyers may have about buyer representation, including: signing a contract, competing clients and dual agency. All of those issues are important, but perhaps the biggest concern about buyer representation is the issue of compensation.
Most people believe that the brokers / agents are compensated by the seller, but this is not actually the case. Although the seller is the one that agrees to have the compensation come out of the proceeds of the sale, the fact of the matter is that all of the broker fees come off of the top of the transaction. One could argue that the buyers are the ones that are actually paying the fees, since they are the only ones that bring money to the closing table. In reality, the whole issue of compensation really comes down to upfront, out-of-pocket expenses.
Let's explore some of the myths and realities about buyer agent compensation.
MYTH # 1: "I will have to pay the buyer agent's fee out of my own pocket."
REALITY: Since the buyers are the only ones that are bringing money to the closing table, the fee is already being paid by the buyers. While it may appear that the sellers are paying the fee, the reality is that the buyers pay the fee and roll it into their mortgage.
Many homes on MLS actually offer the same compensation to both buyer agents and seller agents. When this is not the case, the offer can be structured so that the fees come out of the proceeds of the sale. The only real issue is negotiating this arrangement with the sellers, but it can be done during the presentation of the offer.
Ultimately, buyer agent compensation is normally negotiated into the offer price, treated as a closing cost to the seller, and incorporated into the buyer's mortgage.
MYTH # 2: "If my agent is paid a percentage of the sales price, it is in their best interest to get me to pay the highest possible price."
REALITY: It is the buyer agent's duty to negotiate on your behalf to try and help you obtain the home for the lowest possible price. Failure to do so goes against the buyer agent's fiduciary duties, and could result in severe punishment. Even if it weren't a punishable offense, the bottom line to the agent is negligible, and the risk of losing future referrals is bad business. Please see below for a hypothetic example of compensation calculations.
- A buyer client is interested in a home with an asking price of $475,000.
- For the purposes of this example, let's say that the compensation to the buyer's agent is 3%.
- The buyer agent's CMA shows that comparable homes have sold for $450k, $460k and $470k.
- If the buyer client gets an offer of $450k accepted, the compensation to the buyer's agent would be $13,500 ($450k x 3%).
- If the buyer client gets an offer of $470k accepted, the compensation to the buyer's agent would be $14,100 ($470k x 3%).
- The net difference in compensation to the buyer's agent is ONLY $600. This amount must be split with the broker of the buyer's agent.
The above example assumes that the buyer agent was compensated based on the percentage of the sales price. While this is the most common method of compensation, it is certainly not the only one.
In the next post in this series, we will explore all of the various methods that can be used to compensate a buyer's agent.
Adam Waldman is a Long Island Residential Real Estate Professional that can assist you with the purchase and/or sale of real estate on Long Island, from bank owned homes to new construction to waterfront property, and everything in between. Adam is a Relocation Specialist that has created a network of real estate professionals throughout the country in an effort to assist relocating Long Islanders in their transition to new areas. These professionals are experts in the field of relocation and can serve many purposes beyond a simple home search. In addition to being a Relocation Specialist, Adam also holds the designations of Certified Buyer Representative (CBR), Senior Residential Specialist (SRES) and e-PRO.
Please visit www.TheLIReloGuy.com for your relocation needs and www.AdamWaldman.com for your local needs.
Adam Waldman - RE/MAX Best - 631-357-2036 - adam@AdamWaldman.com


This year marks the 100th anniversary for 









You don't have to be a mortgage broker or mortgage banker to realize that there has been a major shift in mortgage lending. Yes, there are still companies out their that claim that they can do sub-prime mortgages, and 100% financing, but the bottom line is that lending restrictions are tightening, and homebuyers must be pre-approved for today's market. Programs are disappearing with regularity, and homebuyers cannot take for granted that the loan that was here today will still be here tomorrow. We all need to adapt to this change, and play by the new rules that lenders are setting (whether we like them or not).
King Kullen
Waldbaum's
Shop Rite
Pathmark
Stop & Shop
IGA
Key Food
Trader Joe's
Whole Foods Market
Uncle Giuseppe's
Fairway Market
Wild By Nature
Giunta's Meat Farms
Pat's Meat Farms
During a home showing to a potential investor, we got to talking about the real estate market and business in general. At one point during the meeting, the investor said something that really hit home, and since then, I've been seeing examples that prove that he was absolutely correct. The statement was short and simple, but powerful and true.
We live in a world filled with competition and choices. Loyalty exists, but as the aforementioned investor said..."people will remember their last experience with you, either positive or negative." I've always considered myself to be very loyal, but I am also an educated consumer. I realize the value of outstanding service, and I also realize that when the service is basically the same, that price will likely be a determining factor. This is something that we, as real estate professionals need to be mindful of. After all, if we don't show the value in working with us, why wouldn't the consumer just look for a less expensive option, or at the very least, a bigger bang for their buck.
On several occasions, I mentioned to him that he should take credit cards and do automated billing so that he didn't fall behind in his receivables. He decided that it wasn't right for his business, so we decided that he wasn't right for us. With one phone call, we found a landscaper that not only does automated credit card billing, but also was $7 cheaper per week. We even negotiated a bi-weekly cut during the hottest part of the summer where the grass doesn't grow as quickly.
We have also been using the same pool company to open and close our pool since we moved to the area. Their service was good, but their prices had risen far beyond what other companies were charging. By the looks of their heavy stock, glossy jumbo post cards that we received, I can see why they needed to raise their rates. However, I didn't need to be the one to finance their marketing campaign. With a few phone calls, we found a company that was $40 cheaper, and did the exact same job. When they close the pool, we will have saved $80, while experiencing no discernable difference in the way that the job was done.
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THE CONTRACT
COMPETING CLIENTS
DUAL AGENCY